"Instagram ads tend to focus more on warm images of cooing babies cuddled by radiant, fully covered mothers and less on the agony..."

"... of aggressive feedings and the mess of midnight cleanups. The disconnect can leave first-time parents underprepared during a transitional period often described as the fourth trimester...." 

From "On TV, a Rare Realistic Look at Breastfeeding/A commercial from the parent products company Frida, to be broadcast during the Golden Globes, is part of a wider effort to show the struggles of the 'fourth trimester'" (NYT). 

Here's the 30-second ad that aired during the Golden Globes.

Frida worked with the network on a 30-second edit that blurs or covers nipples that are visible in the original 75-second ad — a “fairly robust editing process at NBCU’s insistence,” said Chelsea Hirschhorn, the company’s chief executive, in a statement. She added that the point of the ad remained intact — “that the physical and emotional breastfeeding journey puts an unrivaled pressure on women to ‘perform,’ and no longer should women be expected to prioritize making milk over their own physical discomfort.” On YouTube, the original ad, which was posted on Feb. 24, already has more than 1.4 million views. 

Here's that 75-second ad, where you will see nipples. You'll also see women in the shower trying to massage their clogged lactating breasts with the handle end of an electric toothbrush and the front end of dildo vibrator.

By the way, do you know what the NYT meant by "aggressive feedings"? I'm presuming the aggression is on the part of the baby. 

And do you like that term "fourth trimester"? I can see that it's been around for a while, but this is the first time I've noticed it. The message — as I hear it — is that the mother's body and the baby's body are still a single unit. Your body is not yet all yours again. The baby is still sharing it.

"This man was cupping my breast and swirling it all around, he was going to cut it off, along with the other one, in a few hours...."

"Cold in this man’s hand, they were beautiful. Historically, they were the most complimented parts of my body, aureoles dark as my grandmother’s face, a gift from her that I was supposed to empty into a baby’s mouth.... A few years after I had surgery, I was at the $20-for-an-entire-day spa in Los Angeles’s Koreatown and a woman who’d been eyeing me for the better part of an hour cornered me to ask if mine was the same surgery that Angelina Jolie had. The best I could do that moment was 'sure.'"

From "Editing My Body/'I’d just signed the form that said "paid: $6,043.00/male reconstructed chest"'" by Emerson Whitney (New York Magazine).