"Under the new junk food controls, people will be rewarded with shopping vouchers for losing weight and exercising more under a 'fit miles' incentive scheme to encourage healthier living...."

"[T]he Queen’s Speech promised a 'total ban online' for junk food. Food companies will be limited to factual claims about such products, such as price, ingredients and nutritional content, and will be unable to publish sponsored social media influencing about cakes, sweets, burgers and other unhealthy foods. Paid-for displays, web searches and promotional emails and text messages will also be banned. Advertisers believe that all social media posts about unhealthy products could be banned, although details have yet to be set out.... Critics say advertisements for avocados, smoked salmon, hummus, butter, cheese and some fruit could be banned if the rules are drawn too tightly."

From "Queen’s Speech includes ban on online junk food ads to curb obesity" (The London Times). 

Here's the text of the speech. She actually refers to "obesity": "Measures will be brought forward to support the health and wellbeing of the nation, including to tackle obesity and improve mental health." 

Do American politicians ever tell us we're too fat? I think not, even though obesity has been a huge factor in coronavirus deaths. They're so much more comfortable telling us how close we should be to our loved ones than broaching the big bigness topic.